Michelle’s broad range of responsibilities involves overseeing all marketing activities and managing Endeavor’s team of marketing professionals. She mentors and provides creative direction to designers, while also monitoring progress and ensuring the success of Endeavor’s many marketing initiatives. She collaborates with internal stakeholders to align marketing efforts with overall company goals and objectives.
Since joining Endeavor
Michelle has overseen the successful growth and improvement of Endeavor’s marketing team and initiatives. Expanding the team from one to five marketing and design professionals increased the team’s in-house service capabilities to include deliverables such as video, photography, social media, project branding, and email campaigns, increasing the company’s reach, engagement, and client service offerings. Michelle has led two major corporate web development projects and corporate brand redesigns – updating Endeavor’s brand and refining its overall image.
Michelle delivered branding for several projects including Saltillo, Gulch Union, The Quincy, and Gates District at Broadway Station.
She coordinated the selection of artists and delivery of the vision to feature local artists at Saltillo, including 4 historically and culturally relevant works of art by Austin muralists.
Digital Marketing Certificate – eCornell
Master of Fine Arts, 3D Arts and Animation – Florida Atlantic University
Bachelor of Fine Arts, Fine Art – Florida International University