Go big, go north: North Austin is the place to be — especially for tech companies

Jan Buchholz | Senior Staff Writer
Source: Austin Business Journal

One word sums up the real estate decisions made by tech companies: talent.

Whatever talent wants, give it to them.

A beautiful lake? Dig it.

A world-class music venue? Crank it out.

Craft beer on tap with migas breakfast tacos? Set the table.

Tech companies are willing to fund the latest and greatest amenities to attract and retain top-notch employees. Real estate brokers hired to hunt for space to house the new breed of tech companies say creating a great work environment even eclipses concerns about housing affordability and transportation — the rallying cries of many Austin influencers.