Partnership with Endeavor will add housing and retail and create a new “urban village”

AUSTIN, TX (April 29, 2025) – Texas Christian University and its development partner, Endeavor Real Estate Group, will break ground today on a transformative project — one of the first developments inspired by the university’s campus master plan. Two apartment-style buildings will add sophisticated residential amenities and retail space to the college campus – and create a vibrant experience for the community.

In mid-April, TCU announced a partnership agreement with Austin-based Endeavor to build a dynamic, mixed-use development on the southern edge of campus. The project supports goals outlined in the university’s LEAD ON: Values in Action strategic plan and campus master plan, including a focus on expanding housing to support intentional student-centered growth.

Today, the first phase of that partnership moves forward, beginning with the construction of two structures, located at 2900 W. Berry St. and 3024 Cockrell Ave. Together, the new buildings will add a total of 780 beds of Class A+, highly amenitized housing, as well as approximately 25,000 square feet of ground-floor retail space by the fall 2027 semester.

Given W. Berry St.’s crucial role as the main thoroughfare most people use to arrive at TCU, the combination of uses in the first and future phases – featuring a total of 35 planned structures – will ultimately create a new “gateway” to campus as well as a thriving “urban village” that both students and the community at large will be able to enjoy.

“This phase of campus development reflects our long-term commitment to providing an environment where students thrive—academically, socially and personally,” said Daniel W. Pullin, president of TCU. “By thoughtfully expanding our physical spaces and deepening community partnerships, we are not only enhancing the TCU experience, but reinforcing our role as a nationally recognized university rooted in purpose and impact.”

Phase One: Elevating Upper Classman Living

Endeavor now kicks off the first phase – a vibrant, mixed-use development on the southern edge of campus. It includes two new, luxury apartment-style residences along West Berry St. that will deliver housing for upper-division students and retail space to the college campus.

The name of the first phase is Morado on Berry. Morado means purple in Spanish, with the full name being a nod to TCU’s iconic color as well as the property’s refined and vibrant living experience. The housing will be built in a manner that’s fully on par with modern, upscale apartments, yet tailored towards students with sophisticated sensibilities.

“The design fosters a hospitality-oriented environment – and creates a series of spaces to encourage academic success, a sense of community and health and wellness,” said Jake Newman, principal with Endeavor. Newman spearheads the development firm’s new student housing platform. “With Morado on Berry and future phases, we’re creating a connected, urban village that blends upscale student living with curated retail, thoughtful public spaces, and architecture that honors both the university and surrounding community.”

Morado on Berry will offer fully furnished apartments for upper-division and graduate students. The units will be available to rent by-the-bedroom, with each resident having both a private residence and bathroom. In-residence amenities include modern kitchens and laundry rooms. Residential types will include studios, as well as anywhere from two to five bedrooms, offering students a range of housing options and price points.

Building-wide amenities include everything a person would expect from a Class A+ community, including a sophisticated lobby, fitness center with a Pilates studio, rooftop pool and deck, as well as a variety of gathering spaces. There’s a jumbotron at the pool deck and many opportunities to gather and cheer for the Horned Frogs. For a quiet time, there are both group and private study rooms. For moments in between, there’s a social lounge located just off the pool deck with billiards and other games to bring students together. The seventh level provides a nice outdoor living room equipped with outdoor cooking facilities, with roof top views back to the TCU main campus.

Endeavor also plans to carefully curate which retailers occupy the ground floor spaces to ensure they further enhance both TCU and the City of Fort Worth’s goal of further transforming Berry St. into a vibrant corridor, including a high concentration of food and beverage options that enhances the TCU experience and the surrounding area. Additionally, special attention is being paid to how both residents and the community will interact with the street and connection to the campus. A large, inviting courtyard, three paseos, and arches that advance the walking journey and trail network will be added as part of the first phase. 

Additional Morado on Berry team members include:

More Information

Click here for more information about Morado on Berry, including a way to be added to the waitlist.

About Texas Christian University

Founded in 1873, TCU is a world-class, values-centered private university based in Fort Worth, Texas. The university comprises nine schools and colleges offering 117 areas of undergraduate study, 62 master’s level programs and 37 areas of doctoral study. Total enrollment stands at 12,785, including 10,915 undergraduates and 1,870 graduate students. The student/faculty ratio is 13.5:1, and 88% of TCU’s 735 full-time faculty members hold the highest degree in their discipline. TCU consistently ranks among the top universities and colleges in the nation, and the Horned Frog family consists of more than 100,000 living alumni. For more information, please visit TCU’s website.

About Endeavor Real Estate Group
Based in Austin, Texas, Endeavor Real Estate Group is a full-service commercial real estate firm that enhances value with a creative approach to investment, design, management, and leasing of retail, office, industrial, self-storage, mixed-used and multifamily properties. Endeavor is committed to sustainable, meaningful, and high-quality projects that enhance the surrounding communities and exceed stakeholder expectations. Since opening its doors in 1999, Endeavor has acquired or developed more than $5.4 billion in gross real estate assets across multiple domestic markets.

Noteworthy Greater Austin projects include: The Domain and Domain NORTHSIDE, Southpark Meadows, 1890 Ranch, The Parke, Belterra Village, IBC Bank Plaza, Champion Office Park, Rollingwood Center, The Bowie, and 901 E 6^th. Endeavor has projects in development in Houston; Denver, Colo.; Fort Worth, Texas; and Nashville, Tenn. – including 1200 Broadway and Phase-one of Gulch Union, a 20-story, Class AA building with 330,000 square feet of office and retail space. Endeavor was named to redevelop the Austin American-Statesman site south of downtown Austin on Lady Bird Lake, and the Austin Business Journal consistently ranks the company as one of the region’s most active developers. Endeavor has also repeatedly been honored as a top place to work.

Media Contacts

For Endeavor media inquiries, please contact Mary Alice Kaspar.

For TCU media inquiries, please contact Tammy Evans-Mitchell.

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